Determining Market Size for an
Educational Golf Video
Start-up firm needed to understand the market potential for an
educational sports video/DVD.
MarketWise Insights, Inc. completed secondary market research,
built a financial model, and determined the size of discreet
market segments. Market size was determined using two separate
methodologies to insure accuracy. Client’s response was that
this was “the best money we ever spent,” as it enabled
them to make intelligent product launch decisions.
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