Qualitative Research

Carol Monaco is an expert in qualitative research and is particularly adept at in-depth interviewing (IDI's), analyzing large amounts of information, and providing recommendations that will help you run your business. Carol’s background in marketing as well as market research enables her to focus on actionable research for her clients. She has helped clients:

• Understand customer needs and determine how to position products

• Determine brand perception

• Identify Opportunities for New Products and Services

• Understand market trends and as a result, improve marketing strategies

Market Sizing and Forecasting

Carol has helped companies determine market size, calculate market share and forecast revenue streams for new products and services.

Marketing Planning

Carol has developed numerous marketing plans that resulted in significant growth.