Market Size and Market Share
Case Study #6: Determining Market Size and Share for 14 Years
CHALLENGE: Technology firms needed to understand the size of technology product market, as well as the market share of each vendor down to the product level.
SOLUTION: Carol built a comprehensive market sizing model that included two views of the market. Data was compiled and analyzed through vendor interviews as well as secondary market research. The model included detail on specific products so that market share could be analyzed by product type. Client was so pleased with the output that they continued to hire Carol to update the project for 14 years.