Market Sizing
Case Study #5: Market Sizing Project Resulted in “the best money we every spent.”
CHALLENGE: Start-up firm needed to understand the market potential for an educational sports DVD.
SOLUTION: Carol completed secondary market research, built a financial model, and determined the size of discreet market segments. Market size was determined using two separate methodologies to insure accuracy. Client’s response was that this was “the best money we ever spent,” as it enabled them to make intelligent product launch decisions.